magazine front cover interpretation mark 3

Language -  The main technique used to distinguish the mediated language of this magazine is shown by the layout. The brand image covers all of the page and the cation to the brand image in shown in the centre. The caption to the image is also the banner headline, this not only draws attention to the main feature but also creates anchorage. It also features a strap line to summarise the main story. The image is of the main people shown to be standing on a country road with a typical country background, they are wearing casual clothing and looking towards the camera, this suggests a 'laid-back,' normal approach to the image to which the audience can relate to their own lifestyle. The magazine cover is mainly composed of a black, red and grey colour scheme with the exception of some white to highlight the main articles. Most of the important content is arranged in the left-third of the page, this shows to the reader that they are most important and that they should be analysed first, this is included in all NME magazines as a house style which uses a similar layout throughout each magazine.
Institution - The institution of this magazine example is 'NME' and is published by IPC. NME are an institution which produce rock/alternative music genre magazines, this is recognised by the logo and the house style. 
Ideology - The ideology used in the production of this magazine example includes the clothes that the models in the brand image are wearing, as they are casual clothes that the reader may wear themselves, they can relate to the magazine because it shows realism. The layout of the front cover is also important to grab the attention of the reader, making them want to purchase the magazine. The brand image and main feature on the cover dominates the page and leads the reader to believe that the conventions of the front cover are the same throughout the rest of the magazine. The layout is easily identifiable to the reader. The second most important feature in this magazine is summarised in a strap line at the top of the page, this suggests that it is as important as the main feature and attracts the reader into reading it after the main caption. 
Audience - The magazine is sold at a reasonable price of £2.20, this suggests that the main target audience are lower or middle class people. The magazine is targeted at teenagers to middle-aged people as it uses language which this age group can relate to, there are also conventions such as colour schemes which attract a younger target audience. This type of target audience means that it is more likely that they are interested in the magazine content and music updates.
Representation - A variety of music genres are represented in this magazine example, these genres include: rock, pop and indie music. This allows the magazine to widen its target audience depending on their interests and shows that there is a variety of different people and music artists being represented. Different conventions can be used for the different representations. In this example the band Muse is representing the rock/indie music genre, we know this because the text for their band name is in a red plain bold font, it suggests an rock/indie house style.