magazine front cover interpretation mark 2

Language - The media language of this front cover includes the layout. The brand image dominates most of the page with some of the masthead hidden behind the image, this draws the readers attention to the image. The model is also facing the camera to connect with the reader. The anchorage of the brand image is in bold and in pink colour, this is unusual for a music magazine and attracts the reader to the meaning of the caption to link it with the image. There is also an added teaser at the side of the page that completes the caption. The fact that it has a star and is placed vertically attracts the reader and anchors the image without adding too much text to the caption making the layout look too busy. The exclusive and main features of the magazine are on the left-third of the page and the extra less important features are in the bottom right corner, this entices the reader to read the exclusive features first to draw attention to the rest of the magazine. The background colour of the magazine is white, this helps to emphasise the more attractive colours uses for the subheadings and the small colourful areas in the masthead. The colour of the caption reflects on the colour of the models hair, therefore it creates a clear link to the image.
Institution - The main institution of this magazine is Billboard and the publishers are Prometheus Global Media. The publisher produces a variety of magazines which feature different music genres, in this example the music genre is mainstream music. The recording institution which the featured artist (Avril Lavigne) is also an institution which is part of the magazine, in this example it is RCA Records.
Ideology - The ideology of this magazine is to promote the positive values of the mainstream music genre. It makes the reader inspire the music artists which are featured, the reader is more likely to invest in this type of magazine if it features an artist to suit their individual interests. The title of the magazine suggests that it is a worldwide advertisement and is observed by a niche audience, meaning that many different types of audience will appeal to the magazine in different ways depending on the house style and textual features. The idea of including four different colours in the masthead is also used to appeal to a wide variety of people, as different people are attracted to different colours. The idea that the caption to the brand image is at the top of the page in bold emphasises the main article which is featured in the magazine to grab the readers attention to the main idea. The selling line on this magazine is 'experience the music' this suggests that the magazine is a positive music experience for the reader and that other magazines do not offer the reader the same thing.
Audience - The main target audience for this magazine is young people or teenagers, mainly female as it is designed to be sold for a low price. It is also mainly younger people who aspire mainstream music artists. The magazine also uses a colour splash which will appeal to the younger generation and keep a consistent theme, but altering the semiotics of the main front cover to convey different main features. This magazine has a recognisable logo which the audience relate to their interests and beliefs.