magazine front cover interpretation mark 1

Language - The media language used on this front cover includes the colour scheme. The colour scheme of this example is black, white and red. The black stands out against the white banner headline and the white colour of the models shirts. The red colours used for the tag line on the banner headline and the puffs create anchorage  as well as connecting with the red colour of the tie on the models. The brand image is a medium close-up and focuses on the models eyes as they are looking straight towards the camera, this helps to draw the attention of the reader to the brand image. The smaller images at the bottom show action shots of other features in the magazine, this makes it look attractive but is still different to the brand image, they also have captions as anchorage to direct the reader through the signifier of the image. The masthead is shown as a painted font which looks like smashed glass, this suggests an aggressive rock image to the magazine, this reflects the genre of music which the magazine is focused on.
Institution - The main institution of this magazine is 'kerrang' and is produced by Bauer music. Other institutions are advertised in this magazine. These include the different clothing, music and record companies, such as, 'visible noise records,' 'criminal damage' clothing and 'converse' merchandise. These institutions feature in this magazine example because they match with the rock genre of music.
Ideology -  The ideology of this magazine cover is to promote the aspirational moral values of rock music. This example includes successful bands which the reader may want to aspire from, thus buying the magazine and any other products which feature the bands. The selling line of this front cover is 'K! week of rock poster special' this word special suggests that the magazine is a must have to the reader and it creates the message that this particular issue is different to any other, which entices the reader to purchase the magazine. The title of the magazine is made to sound like a guitar sound to further express the message of the rock music genre.
Audience - The target audience for this example is lower/middle class citizens because it has a low selling price, this means that the target audience will be able to afford to by the magazine frequently. The social class of the target audience will be young people and students who are interested in rock music and concerts, which are a regular feature in kerrang magazines. The gender of the target audience is either for this magazine because it features rock music that both male and female audiences will appeal to, the magazine therefore aims to appeal to both genders in different ways.
Representation -  This magazine represents the rock music genre, rock music artists and members of the public who are interested in rock. They are represented by using connotation within the images and text which the reader can refer to the genre and make it more 'realistic'. The magazine provides certain versions of stereotypes to make the representation accurate, words like 'uproar' and 'storm' convey a sense of aggressiveness which is referred to many aspects of the rock stereotype, which creates a mental picture towards a person or group of people. The codes which are represented in this magazine signify meanings that are culturally accepted by the target audience, they also represent the target audience through each magazine to help the reader to maintain a consistent conventional analysis.