Language - The language of this college magazine is shown in the medium close-up photo. It helps the front look more interesting. The model is looking directly at the camera, this makes it seem as though she is relating to the audience and entices a student to read the magazine.
Institution - The institution in this example is college organisations.
Ideology - The ideology of this product includes the colour of the masthead that matches the colour of the model's t-shirt, this creates a colour theme to make the cover look more attractive to the reader. Each subtitle is in a bold font but the further information is in lower case letters, which suggests that the heading is the most important. Some subheadings use appropriate fonts and grammar to make them more relevant to the subject of the subtitle, for example TATTOOS! has an exclamation mark to emphasise the word. And Greek has greek symbols which are relevant to the subtitle.
Audience - The target audience for this advert is college students. The target audience are represented through the media product using text and imagery. In this example there are various texts that are relevant to the target audience's lifestyle. There is also an image of a typical college student who may have a similar lifestyle to that of the target audience.
Representation - The main representation of this example is college students and courses. The students are represented using imagery and colour themes. Student's are represented as being similar to the model in the image.
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