Language - The terminology which is used. in a college magazine this is the masthead and the photo in medium close-up. It is also the codes and conventions which are included in the design, these include the camera shots, angles and techniques such as lighting.
Instition - The institution that the college magazine will present is Wyke College. The institution is the producer of the production process.
Ideology - This is the system of ideas and beliefs of the magazine. The producer makes choices about what is portrayed in the product to determine the purpose and how it will appeal to its target audience.
Audience - The audience of the magazine is college students, either who attend the college or who attend other colleges but are interested in the general context. To appeal to the correct target audience, the product must represent that type of audience.
Representation - The different aspects of the image shown that represents the purpose of the product. The subject of the magazine should be shown in the image and the text.
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